From Neoliberal Museums to a New Eco-Social Institutionality: The Guggenheim as an Unsustainable Effect
DOI:
https://doi.org/10.5944/etfvii.10.2022.32893Keywords:
Museology; Institutional critique; Ecosocial museum; MACBA; Guggenheim BilbaoAbstract
During the 1990s, two major museums with international projection were opened in Spain: the MACBA Museu d’Art Contemporani de Barcelona and the Guggenheim Bilbao. Due to their public-private nature, both museums could be framed under the category of «corporate museums» defined in 1990 by art critic Rosalynd E. Krauss in her essay «The Cultural Logic of Late Capitalism Museum». Through a detailed reading of this text and based on works of the so-called institutional critique of the MACBA collection, this essay analyzes the implications derived from the construction of these two museums under the paradigm of minimal art architecture and the way in which its current organization is far from what is needed to face the crisis of civilization derived from ecological collapse. From this eco-social perspective, neither the «Guggenheim effect» nor MACBA, understood as a tourist attraction claim, are currently sustainable in environmental or social terms. As a conclusion, is proposed an image as a speculative fiction to begin to imagine a possible eco-social museum.
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