Creativity and innovation in the Universidad Estatal a Distancia
DOI:
https://doi.org/10.5944/ried.1.12.924Keywords:
creativity, innovationAbstract
This research analyzes the degree to which creativity and innovation, both key factors for the development of XXI century survival strategies, should be managed within organizational contexts. This analysis is based on the related literature published in the Harvard Business Review during the past five years. We studied a sample of 96 people from the Universidad Estatal a Distancia to determine their perceptions, according to academic level and gender, of competences related to creativity and innovation, We applied a scaled instrument (Cronbach’s Alpha) to assure the maximum of reliability and accuracy of exploratory factors. Research results are shown in a two-by-two analysis of variance that treats the competencies of creativity and innovation as dependent variables, with gender and occupational status as independent variables.
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