Perceptions of corporate social responsibility: relationship with customers’ attitudes and behaviors
DOI:
https://doi.org/10.5944/ap.15.1.22003Keywords:
Corporate Social Responsibility, attitudes, behavior, perceived value, buying intentionAbstract
The present study aims to empirically explore the relationship between perceptions of Corporate Social Responsibility (CSR) of IBEX 35 companies’ customers, their attitudes and behaviors. The relationship between the customers’ perception of CSR of the IBEX 35 companies with their products or services’ perceived benefit and perceived value and with customers’ buying intention of their products or services is empirically analyzed. The sample includes 1011 clients of the IBEX 35 companies. The results supported that the three dimensions of the CSR perceived by the clients are different from each other, and that they are related positively and significantly with the benefit, the perceived value and the customers’ purchase intention. The study contributions will link the Firm’s CSR activities with the degree of motivation of consumers, relationships that become essential when designing companies’ products and / or services.
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