Scaling Methods in Getting Content Validation Evidence: The Construction of a Scale to Assess Corporate Social Responsibility

Authors

  • Marta De la Cuesta Facultad de Ciencias Económicas y Empresariales. UNED.
  • Juan Diego Paredes Gázquez Facultad de Ciencias económicas y empresariales, UNED. C/ Senda del Rey 11. 28040 Madrid
  • Francisco Pablo Holgado Tello Universidad Nacional de Educación a Distancia (UNED) Facultad de Psicología, C/Juan del Rosal 10. 28040
  • María Isabel Barbero García Universidad Nacional de Educación a Distancia (UNED)Facultad de Psicología, C/Juan del Rosal 10. 28040

DOI:

https://doi.org/10.5944/ap.10.2.11822

Keywords:

Corporate Social Responsibility (CSR), Analytic hierarchy process (AHP), Validity, Pairwise comparisons, Judgements

Abstract

The aim of this study is test the validity of a scale for measuring the economic dimension of Corporate Social Responsibility (CSR). The final scale, composed by 14 items, is constructed attending to judgments of experts, companies and stakeholders. Analytic hierarchy process (AHP), a methodology for dealing with complex constructs like CSR, is applied to the scale in order to assess the items. AHP methodology also allows applying Thurtone’s pairwise comparisons methodology for the scale validation, showing that pairwise comparisons obtain multiple evidences of validity and eases working with complex constructs.

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Author Biography

Francisco Pablo Holgado Tello, Universidad Nacional de Educación a Distancia (UNED) Facultad de Psicología, C/Juan del Rosal 10. 28040

 

 

 

How to Cite

De la Cuesta, M., Paredes Gázquez, J. D., Holgado Tello, F. P., & Barbero García, M. I. (2014). Scaling Methods in Getting Content Validation Evidence: The Construction of a Scale to Assess Corporate Social Responsibility. Acción Psicológica, 10(2), 27–40. https://doi.org/10.5944/ap.10.2.11822

Issue

Section

Artículos del monográfico [Monograph´s articles]