Perceptions of corporate social responsibility: relationship with customers’ attitudes and behaviors




Corporate Social Responsibility, attitudes, behavior, perceived value, buying intention


The present study aims to empirically explore the relation­ship between perceptions of Corporate Social Responsi­bility (CSR) of IBEX 35 companies’ customers, their atti­tudes and behaviors. The relationship between the custom­ers’ perception of CSR of the IBEX 35 companies with their products or services’ perceived benefit and perceived value and with customers’ buying intention of their prod­ucts or services is empirically analyzed. The sample in­cludes 1011 clients of the IBEX 35 companies. The results supported that the three dimensions of the CSR perceived by the clients are different from each other, and that they are related positively and significantly with the benefit, the perceived value and the customers’ purchase intention. The study contributions will link the Firm’s CSR activities with the degree of motivation of consumers, relationships that become essential when designing companies’ prod­ucts and / or services.


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How to Cite

Pérez-Martínez, S. A., & Topa, G. (2018). Perceptions of corporate social responsibility: relationship with customers’ attitudes and behaviors. Acción Psicológica, 15(1), 103–120.



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