Gamification-Education: the power of data. Teachers in social networks
DOI:
https://doi.org/10.5944/ried.27.1.37648Keywords:
Social network, education, Big data, gamification, teaching staffAbstract
Social networks are spaces for teachers to exchange content on new methodological approaches to gamification, raising questions about the integration of gamification in current and future digital trends. The present research aims to determine the behaviour of posts with gamification content on the social networks Twitter, Instagram and TikTok. Web scraping techniques for Instagram and TikTok, together with the Twitter API, collect 189,414 posts with the keywords gamification and education in Spanish and English during the year 2022. These large volumes of data are made available to stakeholders through Microsoft Power Business Intelligence. Using deliberative sampling, an in-depth analysis of the 100 most viral posts on each social network was conducted to respond to the research objective. The results highlight the presence of teachers on social networks, predominantly on Instagram for the Primary Education stage, and the influence of gender on the posts. The male gender has a greater number of followers and posts, but the female gender has followers with a greater number of likes. Commercial interests in the gamification theme are accentuated in digital trends, although they are lower in comparison to sharing non-profit resources. It is concluded that teaching staff who use social networks become emerging agents in the design of materials and, therefore, mediators between the curriculum and practice.
FULL ARTICLE:
https://revistas.uned.es/index.php/ried/article/view/37648/28240
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