Methodological notes on the bonds group analysis by the identification of associations of meaning in the jokes

Abstract

This work aims to make transparent the interpretive analysis methodology developed in a previous work on the analysis of the bonds with respect by identifying associations between jokes. It develops the context that raises focus group to conduct the type of analysis proposed, as well as the two fundamental concepts of itself, free association and associative chains. We present a methodological guide of devices oriented to interpretive analysis of the jokes and their associations, and we also apply such guidance to the sequence of jokes told in two discussion groups. We present first the "latent accounts" for each group, allowing us to observe the substance of the bound, and then to show step by step methodology for each of the two groups presented, highlighting the pragmatic level of analysis, to the extent that allows us to study the bonds from the objective and subjective social status of the participants.