Reseña de Manual de organización de actos oficiales y empresariales
DOI:
https://doi.org/10.5944/eeii.vol.4.n.7.2017.19903Abstract
El libro Manual de organización de actos oficiales y empresariales de Marta Pulido, publicado por la editorial Síntesis en diciembre 2016, es una original obra que enfoca la organización de actos y sus técnicas como un eficaz instrumento comunicativo y de management que permite a empresas e instituciones transmitir mensajes estratégicos a los públicos clave de su entorno y conseguir, de este modo, la consecución de óptimos niveles de imagen y reputación corporativa.
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Published
2017-12-21
How to Cite
Portugal Bueno, M. del C. (2017). Reseña de Manual de organización de actos oficiales y empresariales. INSTITUTIONAL STUDIES JOURNAL, 4(7), 191–193. https://doi.org/10.5944/eeii.vol.4.n.7.2017.19903
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RESEÑAS
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