Rhetorics of authenticity in late capitalism

Authors

  • Joan Frigolé

DOI:

https://doi.org/10.5944/endoxa.33.2014.13564

Keywords:

authenticity, heritage, biodiversity, capitalism,

Abstract

The paper analyses the relationship between the rhetoric of authenticity in the media and the transformations that the late capitalism imposed over the production and the market of goods. Ideology of authenticity and culture are fundamental concepts to understand the process of production of authenticity. Culture means here conceptual models, specifically those of heritage and biodiversity, which contributed to identify new sources of value and new values, which become new material or immaterial goods. The paper also analyses the meanings of authenticity in order to convert this concept into an analytic term.

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Published

2014-01-01

How to Cite

Frigolé, J. (2014). Rhetorics of authenticity in late capitalism. ENDOXA, (33), 37–60. https://doi.org/10.5944/endoxa.33.2014.13564

Issue

Section

Papers and Texts