Efectos de priming agentivo y narrativo para inducir individualismo y colectivismo en adolescentes costarricenses
DOI:
https://doi.org/10.5944/ap.20.2.37618Palabras clave:
priming, individualismo, colectivismo, agentivo, narrativoResumen
En la visión de las orientaciones culturales individualista y colectivista como cognición situada, se asume que estas se pueden inducir y modificar hasta cierto punto, pero persisten interrogantes acerca de los mecanismos por los que esto ocurre. Este estudio cuasiexperimental examina el efecto de los siguientes tipos de priming: agentivo individualista, agentivo colectivista, narrativo individualista y narrativo colectivista, comparados con un priming neutral, en una muestra de adolescentes costarricenses en primer año de educación secundaria (N = 173; 57% mujeres; Medad =12.87, DEedad = 0.75 años). Los resultados constataron efectos distintos de acuerdo con el tipo de priming, siendo que el agentivo indujo más actitudes individualistas que el narrativo. El agentivo colectivista activó en menor medida el autoconcepto independiente, caracterizado por el interés propio, en comparación con los otros tipos de priming. Las implicaciones teóricas y metodológicas de estos hallazgos son discutidas.
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