Donald J. Trump: A Critical Discourse Analysis
DOI:
https://doi.org/10.5944/eeii.vol.5.n.8.2018.21778Keywords:
critical discourse analysis, "make America great again", family models, otherness, racismAbstract
Donald J. Trump is an “off the spectrum” President who creates controversial headlines of the media around the world. Where does his appeal come from? What is new about him? This paper tries to answer these questions from a Critical Discourse Analysis perspective. The essay is divided into three chapters. The first one gives a general overview of Trump’s discourse styles. The second one deals with the family model developed by George Lakoff in terms of metaphors and more specifically with the representation of the strict father pattern in Trump’s discourse. The third and final chapter is dedicated to the portrayal of “the other” in Trump. Strategies to depict “otherness” are analysed from an ideological discourse viewpoint. Racism, immigration and Trump’s depiction of “the establishment” are not neglected.
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