Treatment of the Protocol in Mass Media

Abstract

Beginning with news appeared in mass media in recent years, this work analyzes examples of misinformation and states the need to "educate" the journalist at the most basic level of the subject so that, he doesn´t pass on unverified information, at least the bulk of it. This approach will help to a good understanding and dissemination of this discipline. The protocol is still a very unknown discipline although it is yet a university degree. . To some extent, the general public might be forgiven for not knowing such a technical subject whose scope is almost limited exclusively to different state institutions and to some bigger companies.

But it shouldn´t be like that in mass media.

They are precisely the only source of information for many people: it´s absurd to expect people to read protocol manuals.

The best way to make this profession known, as well as its usefulness is to spread it with rigour and earnestness; and in such dissemination the mass media have to give a truthful information, use a proper terminology and elaborate not confusing articles

Generally, the treatment given to news that have a protocol background is bad, little crafted and just lowered it to the field of social education, that of social uses, aswell as of personal image or customs.

Frecuently, the protocol are given virtues which does not possess; or blamed for mistakes which cannot commit, or for mistaken the use of terms.

Beginning with news appeared in mass media in recent years, this work analyzes examples of misinformation and states the need to "educate" the journalist at the most basic level of the subject so that, he doesn´t pass on unverified information, at least the bulk of it. This approach will help to a good understanding and dissemination of this discipline.