Communication events. Looking for allies

Abstract

In a public relations project plays a key role holding events, events or special events of various kinds, which become a tool of direct interaction between the organization and its stakeholders, while improving the credibility of the organization in these . The acts or public events are great windows to stage the institutional message and demonstrate the relational universe of the organization. In this context, the media are strategic allies of great value to the dissemination of this message.