Communication events. Looking for allies
DOI:
https://doi.org/10.5944/eeii.vol.2.n.3.2015.18362Keywords:
comunitation, events, public relationsAbstract
In a public relations project plays a key role holding events, events or special events of various kinds, which become a tool of direct interaction between the organization and its stakeholders, while improving the credibility of the organization in these . The acts or public events are great windows to stage the institutional message and demonstrate the relational universe of the organization. In this context, the media are strategic allies of great value to the dissemination of this message.
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Published
2015-12-01
How to Cite
Casal Maceiras, O. (2015). Communication events. Looking for allies. INSTITUTIONAL STUDIES JOURNAL, 2(3), 07–21. https://doi.org/10.5944/eeii.vol.2.n.3.2015.18362
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