Legal marketing or promoting law fiems?

Abstract

The actual economic crisis is forcing many law firms to promote themselves in different means of communication, especially through new technologies, with the objective to attract a higher number of clients. However, this new form of promoting law firms is not having the expected results due to the fact that they have not previously created a marketing plan designed with concrete and clear objectives, due to the existing inexperience in the sector, and because of that it is simply advertising. In this article we analyze the phenomenon of promoting in law firms, as well as indicate some key factors which we consider convenient in order to realize a more effective promotion of the same and attract a higher number of clients.