Protocol and social behaviors in the globalized society of the 21st century

Abstract

Globalization is an economic, technological, social and cultural process on a global scale, consisting of increasing communication and interdependence among the different countries of the world, uniting their markets, societies and cultures through a series of social, economic and political transformations that Give them a global character (WIKIPEDIA). In order to know the different social uses and customs of different cultures, which vary according to religions, geographical areas, regimes and races that populate the planet, is essential to establish effective public relations and achieve a perfect communication.

This paper tries to reveal the different sociocultural ways of behavior necessary to know for relational purposes.