Corporate social responsibility (csr) and corporate social sustainibility (css): towards a neccesary and urgent overcoming of boths concepts

Abstract

Since its implementation, the CSR concept has undergone rapid evolution and, while maintaining its base, it expands as the world demands a greater field of action because the intrinsic philosophy of this concept and its related ones is revealed as the most suitable to fight against the already immediate danger that global society and its environment are running, which, if we do not begin to stop it effectively and quickly, will soon lead to the extinction of life in its various manifestations. For this reason, there has been talk of SSC for some time and, from there, a symbiosis of both terms leads us, simply, to sustainability in all its manifestations, if there is still time. But the damage caused by old energy sources on the one hand and news technologys availables to anyone, a runaway advance in telecommunications and globalization itself in its most negative aspect on the other, just a great change at all levels in principles, values, standards and methods of human beings, agreed and coordinated in a national, international and supranational legal framework will be able to avert them.