Digital communication strategies of the British Royal Household during the State funeral of Elizabeth II

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DOI:

https://doi.org/10.5944/eeii.vol.11.n.20.2024.38743

Abstract

After 60 years on the throne, on September 8, 2022, Queen Elizabeth II, head of state of the United Kingdom and 14 other countries, died. The death of this key figure in contemporary history became global news and a communication phenomenon. For years, the so-called Operation London Bridge had collected in all kinds of details the ceremonies and bureaucratic apparatus that would follow the death of the monarch. This research aims, in addition to studying the funeral of Queen Elizabeth II, to manage the digital communication developed by the British Royal House. In this sense, the 200 messages published on the official accounts of this institution on Twitter, Facebook, Instagram and YouTube are analyzed, from the death of the monarch (09-08-2022) to her burial (09-19-2022). The results point to a clear planning of online communication, focused on glossing the figure of the queen and disclosing all kinds of details about her funeral chapels and funerals. Another of the findings of this work is the high response of digital audiences to these publications. On the other hand, much less focus has been observed from the British Royal House on issues related to the proclamation of Charles III, as well as much less dissemination among users.

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Author Biography

Ricardo Domínguez-García, Universidad de Sevilla

Profesor Sustituto Interino del Departamento de Periodismo I de la Universidad de Sevilla, profesor del Centro Universitario EUSA y docente en másteres oficiales de comunicación en diferentes universidades españolas. Periodista, Doctor en Comunicación, máster en Comunicación Institucional y Política y licenciado en Periodismo por la US y máster en Protocolo por la UNED. Miembro del grupo de investigación Communication & Social Sciences de la US. Sus principales líneas de investigación tratan la comunicación política, la historia de la comunicación y el protocolo.

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Published

2024-06-21 — Updated on 2024-06-21

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How to Cite

Domínguez-García, R. (2024). Digital communication strategies of the British Royal Household during the State funeral of Elizabeth II. INSTITUTIONAL STUDIES JOURNAL, 11(20), 39–56. https://doi.org/10.5944/eeii.vol.11.n.20.2024.38743

Issue

Vol. 11 No. 20 (2024): International journal of research in Institutions, Ceremonial and Protocol

Section

Artículos

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Copyright (c) 2024 Ricardo Domínguez-García

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