Reader Comments

Find Effective Political Recommendations

by Elida Mercier (2019-11-06)


pexels-photo-533189.jpegWith staff sizes and budgets restricted or diminishing, and top executives up and down the ladder under pressure to do more with less annually, many savvy executives are seeking help among the seeming army of consultants of every stripe to get their companies on the profitability track. Are they finding success down that road?

The concept of the consultant is ancient - Egyptian kings and pharaohs had "consultants" with specialized magical talents to advise them and point them within the right direction when governing the masses. King Tutankhamun had one of the greatest PR consultants ever seen, who told him that to the Egyptian people, big buildings mean big power, big statues mean big power - and Tut as well as other Pharaohs took this to heart and built the pyramids of Giza and other wonders of the ancient world.

Consultants may be utilized for an assortment of purposes, from adding moral support in difficult or uncomfortable political strategist situations, to adding credibility to pet projects in communicating them to Boards or subordinates. The image of the unfamiliar man with the briefcase and also the air of confidence within the boss's office was born out of some particularly sticky board meetings within the 1960s by top executives at a big conglomerate who is ideas were not being communicated effectively or credibly, as well as a CEO who is head was on the block. Once the Board members heard the exact same message in a different way coming from the consultant, an expert in such matters, they approved the program and also the CEO was spared. The consultant in that case did not put together the idea, he simply communicated it effectively and lent his credibility to the idea.

This practice continues today with great success in companies and organizations across America. Communication by proxy can be used being an effective strategy if a number of conditions are met. One is that the idea or issue must have real merit on its own.

A bad idea is a bad idea, no matter who presents it. Another condition is that the consultant be at least as credible as the staffer to the selected audience. He should be a known, or at least vetted, quantity, with the credentials to back it up. Once those two elements are within place, communication by proxy may be effective in getting new ideas implemented.