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3 main rules how to make a review useful

por Joshua Higgins (2020-07-06)

3 main rules how to make a review useful

It is no mystery that most of people look for the reviews before actually buying something or using the certain service. That is why it is so important that people who write them, follow certain rules. Read them below.

Rule 1 - Do not be biased

It is important that you write your reviews informatively and objectively. Present the viewer pure information about a firm/product/service you are describing. Characterize the object in general, then provide some more specific features, but all facts. At the end of your article you can express more subjective thoughts, but they should more concern the topic who is the product suitable for and possible recommendation.

Remember to cover both the advantages and disadvantages of the product or the service so that the reader could get the full picture of it and have enough arguments from both sides to make his/her own opinion and decide if to settle on the service. For example, you can check out this TransferWise review, where the author covers both pros and cons and justifies the points with quotes.

Rule 2 - Make it short, but detailed

Unfortunately, no matter how good your review is, if it is too long, automatically less people will read it. That is why you should make your article brief, but at the same time, cover all the essentials. Make a table of contents so that it would be more transparent for the readers and so that they could easily find the thing they are looking for. Try to use verbless sentences instead of the long ones or maybe create a chart to picturise the conclusions.

Always try to be as specific as possible and always back your arguments with sources. Remember to link up the official website and refer only to confirmed information. You can also subjoin some screen shots or links with customers’ reviews so that your article could look even more professional and reliable.

Rule 3 - Compare

Strict, cold facts do not have the same power as showing the product/the service against the competition has. Average reader, who is not the expert in the field, may see all your arguments and numbers but can relate them to anything. But, when you create a ranking or a chart comparing the object with the ones that are alike, this is something different. It shows if the product is good or bad in the most transparent way.